The topic of today's article is the promotion of a beauty salon on Instagram.Instagram is one of the most optimal platforms for promoting a beauty salon. There are several reasons for this:

• the popularity of this network - today a huge number of people around the world use this service;
• most of the audience is female;
• the ability to upload visual content, which, as you know, is perceived better than text;
• the ability to use the service from a mobile or tablet.

Promotion of the beauty salon on Instagram helps to increase the customer base, increase loyalty of regular customers and increase sales. But, as you know, every business has its own nuances. So, in order to most effectively promote a beauty salon, it is necessary to determine its target audience.

The target audience

Since a beauty salon involves various services: manicure, pedicure, haircuts, a solarium, etc., it would be advisable to divide the target audience into several groups according to the services that are presented in the salon.

For instance:

• Pedicure (from 25 to 40 years old, going to go on vacation or have problems with nails)
• Manicure (from 17 to 45 years old, girls and women from various social groups, from students to wealthy)
• Haircuts, hairstyles, styling (from 25 to 40 years)

There will be Central Asia and those who do not fit into this framework, but geographically located next to the cabin. In addition to the users you need to focus on, you need to find out other nuances of promotion - designing photos, the nature of posts, hashtags, contests and promotions. About,how to promote beauty on Instagram as efficiently as possible, you will learn further.

How to make and arrange photos for Instagram?

« How to make photos for Instagram?"- such a question is encountered quite often. Remember that the photos that you post on the page are the face of the salon and your masters. That is why, they must be of high quality. In addition, it is very important to design photos in a single style. The price of an error in the form of posting low-quality or out of the general rhythm of the photo is lost customers.

Therefore, to prepare the photo, it is better to equip a separate place where customers themselves will want to take pictures and upload the photo to their Insta.

What to post?

In order to arouse interest among the target audience, it is necessary to choose the rightcontent for promoting a beauty salon . What exactly is the best way to publish to draw attention to your business? First of all, you need to post the work of their masters.  Please note that in photographs of such works you can mark specific customers - this will help increase confidence in your company.

In addition, to attract customers, you can publish some moments from the life of the salon: photos of the workflow, events, training. Please note that you should not clutter the feed of subscribers with a huge number of publications - there should be no more than 3 per day.

What hashtags are used to promote Instagram beauty salon?

Hashtags for Instagram promotion   - This is a kind of label with which you can create content on a specific topic. These labels must be used, but topromote beauty on Instagram   as efficiently as possible, it is necessary to apply them correctly. Of course, hashtags should be popular so that potential customers can find your salon on them.

You can view tags from competitors or use Yandex Wordstat, which select the most commonly used hashtags. In addition, using labels, you must not forget about their number. So, it is better to add the maximum number of tags to one post - 30. You must place the hashtags in the basement of the post after the main text so that when scrolling through the feed they are not visible. In addition, each hashtag must match the picture and be read effortlessly. For example, if a keratin straightening or haircut is shown on the photo, then you do not need to place a label about manicure. In addition, it is better to come up with your own, original hashtag - for example, the name of a beauty salon, and be sure to accompany it with each of your posts.

What to hold contests and promotions?

One of the most effective ways that many use to promote a beauty salon on Instagram are contests and promotions. You can look at their ideas from competitors or come up with your own. So, the most popularpromotions for a beauty salon   - This is a discount for the second service, gift services, a discount for repost and others.

Also commonbeauty contests   - This is “the best photo in the salon”, “the most fun photo title” and participation in Giveaway.

Be sure to study the materials: and do not forget. This will help enhance the effect of.

The profile heading on Instagram is a very important point in promoting a beauty salon on social networks. With it, you can attract the attention of users, to rebuild from competitors. In order for the cap to sell, rather than repel, it must also be correctly filled.

By the heading, the user understands whether your page is interesting to him or not. Whether he becomes a subscriber of the salon, and then a client, decides the correct filling of the profile information.

What must be in the header of your profile

Nickname

The name of your salon. Your customers can search for you by the name of the salon, so it is very important to choose a suitable nickname on Instagram. If suddenly, your name is busy try adding the name of the city to the nickname. But do not make the name too long.

Avatar

Bright photo or logo of the salon. If you want to put a logo on an avatar, make sure that users can read it on the phone screen: words are not cropped, and the font is large enough.

Description

In the nickname and profile name you already wrote what you are doing - Beauty Salon "Daisy".

Therefore, you do not need to talk about all types of hairdressing and nail services - have you seen salons in which this is not?

Remember, you have a limited number of characters in the description, use them to your advantage.

Write why the client should come to you, how you differ from another salon.

Look at these descriptions of two different salons:

It seems that they are different, but at the same time, everyone has hairdressing services, a nail service both there and there, and eyebrows henna everywhere. How do they differ except for the address? Nothing.

The hat should create a WOW effect so that the person hooks on your profile and decides to stay. “Laboratory of beautiful hair” attracts attention more than “all types of hairdressing services”.

Promotions, discounts, special bonuses - this is sure to attract attention at a glance. This part of the description will have to be updated regularly so that the information is always up to date.

If there is no slogan, but you have lower prices than competitors, write the cost of the most popular service in the header.

For example, what did these salons do:

Contacts

In the profile, it is important to fill in the address and phone number so that a person can understand where the salon is and call. If this information is not there, he will simply close the profile and leave, will not even ask in the comments.

If possible, write a call to action: “Call now ХХХ-ХХХ-ХХ-ХХ”. But usually, this replaces the smiley with the image of the phone.

What to do right now:

1. If you have a page on Instagram, go to it and see how the header is filled;
2. Correct your description based on the question “why should the client choose you”;

If you want to learn how to promote your salon page, get new customers every day, take attractive photos - come to the course. You will receive instructions on maintaining your profile, promotion checklists, learn to write selling texts and use hashtags.

If you plan to promote a beauty salon or a hairdresser through social networks, then Instagram is the most suitable tool for this. The thing is that 60% of those registered on Instagram are of the fair sex, in addition, the content of this site forms attractive photos, which optimally suits the themes of the beauty industry. Another important point is that the promotion of a beauty salon on Instagram is affordable and requires minimal costs.

4 reasons to use Instagram to promote a beauty salon

Today, promotion on the Instagram network has already affected many areas of business. This type of advertising is promoted by many companies, starting from small ones and ending with trading giants of world renown. So, there are 4 reasons why you need to start promoting a beauty salon on Instagram today.

Reason # 1.Increase sales in a beauty salon. Instagram profile - a ready-made advertising showcase for selling the offers of your beauty salon. Users who subscribe to the profile of your salon constantly see new items, interesting offers and “beautiful” achievements of your beauty establishment.

Reason number 2.Notification of new beauty salon. The presentation of the institution's services or the announcement of a profitable offer is best possible realized through social networks. An attractive, bright post on the offer of a beauty salon, posted on Instagram, will attract exactly the target audience, which in the future can become your client.

Reason number 3.Increasing the loyalty of the target audience. Promotion of beauty services through social networks and Instagram contains the type of advertising that forms the loyalty of potential and real customers - reviews. Real stories about your establishment, about the professionalism of the masters, about the service, left by those who have already taken advantage of the offers of the beauty salon, are an excellent platform for increasing the status of the company and increasing confidence in it.

Reason number 4.Customer base growth. Subscribers to the profile of a beauty salon are a “living” customer base. With an increase in audience reach, you are guaranteed maximum feedback for more effective company promotion.

Where to start promoting a beauty salon on Instagram

In order to register an account on Instagram, first of all, you need to install the mobile application of the social network on your smartphone or tablet that has the iOS or Android operating system.

For the name of the Instagram account, it is better to use the name of your beauty salon, for example, salon_galateya. So it will be convenient for other users to find your beauty salon among their subscribers, as well as see contact information and, if you wish, sign up for the service.

Choose an avatar according to the theme and concept of the beauty salon. Browse profiles and avatars of other institutions in your industry. If you want to declare yourself as a professional, set your own photo on the avatar.

The description of the profile on Instagram should be comprehensive: contain all methods of communication with the beauty salon, travel options, a link to the company’s website or accounts on other social networks. If the amount of information allows, list the main types of salon services. Information with a list of beauty services when promoting on Instagram can be contained in each new post.

You can switch to a business account later, when the principles of promotion on Instagram will be clear to you.

If there is a Facebook page for a beauty salon, the Instagram network will offer to alert friends and subscribers about the appearance of an account on Instagram. Agree with the system to always keep up to date with the news of your most loyal customers.

Promotion of a beauty salon on Instagram and account filling

Start promoting the beauty salon by filling out the created account 10-12 photos, so as not to create the impression of a blank page for the very first visitors.

If you just recently launched your beauty business, give your subscribers on Instagram the opportunity to enjoy photos from the opening ceremony, with their first visitors, show how the interior of the beauty salon looks. Also tell about promotions in honor of the birthday of the salon.

Thorough consideration of the first photos is not necessary at all: in a couple of weeks, when there will be a noticeable number of posts, the first publications will go down and few people will look at them.

Be sure to photograph and upload the most successful works of your masters in haircuts, coloring, make-up and manicure for promotion on Instagram (only with the consent of the client!)

When communicating with clients, invite them to take part in a common business by making a post from your account with a profile mark of your beauty salon. Your posting customer profile marks also contribute.

Show the active work of the beauty salon: "word of mouth" will do its job in promoting the institution on social networks, and observers will definitely want to look into you in reality.

To quickly promote a beauty salon on Instagram, you need to subscribe to the maximum number of users and like their photos. Start with the pages of competitor salons: if their subscribers are real people, then they and your potential customers. Before such a promotion, do not forget to make an attractive post with the announcement of an action or a free gift in honor of any significant event.

As long as your Instagram account is not one month old, you can only subscribe from your mobile device. To reduce the risks of blocking, start with a small number of subscriptions per day, for example 20, then gradually increase their number (40, 60, 80,100). The maximum possible number of subscriptions for the "young" profile is 100 per day.

When promoting a beauty salon, subscribe to the accounts of any local establishments where your target audience can be (women from 25 to 45 years old): tanning studios, fitness centers, women's clothing boutiques or children's clothing stores.

By clicking on their new subscriber, Instagram users will be taken to the page of your beauty salon.

Promotion of a beauty salon on Instagram using hashtags

Hashtags are called original tags on Instagram, which structure all the content on the subject. In its pure form, the use of hashtags does not particularly affect promotion, since it takes a very long time to wait until the user searches for you to search for the desired tag. However, hashtags allow you to find accomplices on this topic, take part in any discussion or discussion, drawing the attention of "live" users. Using tags, you seem to form a feed of news / posts / opinions on this topic of the whole Instagram. Pay attention to new hashtags on the topic of your business industry or target audience, popular among most members of the social network community.

Another use of hashtags for promoting on Instagram is to use them as a small submenu at the end of a post. That is, tags can filter posts, for example, by type of beauty salon services.

Hashtags must be used, but do it wisely. When promoting your account on Instagram, try to use no more than five tags in one post. Choose the hashtags that are most popular on this topic, and don’t put those that are quite difficult to read without effort. The tag should be relevant to the picture of the post: if the photo is beautifully executed coloring, do not write about manicure or tanning salons. Do not use promotion methods that attract bots (for example, setting the hashtags # followforfollow, # mutual subscription, # add all, etc.).

Create your own unique hashtag and add it to every post.A good tag for promotion are Instagram tags containing the name of the beauty salon. Accompany the announcement of interesting offers with unique tags, for example, come up with a separate hashtag for posts about the photo contest.

Using your own hashtags in promoting a beauty salon on Instagram will not only make your brand more popular, but also establish a connection between users (all competitors will see each other).

When promoting your beauty salon through social networks, you should not use tags containing the names of other beauty salons.

Promotion of a beauty salon on Instagram according to plan

So, the preliminary stage is over, and now it's time to move on to serious progress. Thanks to the simple recommendations given above, your profile hasn’t been banned, it already has subscribers, likes, and maybe the first results in the form of records for a service in your beauty salon.

We proceed to the promotion itself, following this algorithm.

Make a content plan for posting photos on Instagram

For example, in a day we make posts about salon services, twice a week we show the individuality of your beauty salon in the applied methods, materials, tools, etc. Once a week we publish usefulness that could be of interest to subscribers of your account.

One day of the week, take the announcement of a customer-friendly offer.

Dilute content with beautiful photos about nature, hometown, fashion trends in the beauty industry.

What happens "behind the scenes" is interesting to people at all times. Therefore, to promote the beauty salon on Instagram, publish various photos telling stories about the life of the institution.

You should not just sell, sending only posts with the cost of services or loyalty programs to everyone. Your profile should also be interesting and informative, show the vibrant life of a beauty salon, filled with events and results.

When promoting a company through Instagram, do not spam, posting posts more than three times a day.

Make a complete selection of hashtags

For professional selection of tags it is convenient to use special services, for example Websta. Among the most popular, choose the themes of your hometown and the themes of beauty salons.

Group the hashtags into two types: general topics (#Nizhny Novgorod, #New Year’s Look, etc.) and topics related to beauty salon services. Post topics and tags applied to them must be consistent with each other.

Use mass follow and mass link

Massfollowing is one of the methods of promotion in social networks, which consists in the fact that your page, most often automated, subscribes to all accounts in a row. The promotion of your profile on Instagram through mass follow-up is due to the fact that with it, a response is expected from new subscribers, the emergence of mutual interest. The main thing here is not to make a mistake with the content posted on your profile.

The performance statistics of this promotion tool on Instagram are such that with correctly selected targeting (gender, age, interests, geography), about 20-30% of those added will go to subscribers.

Likes to everyone, or mass-sharing, is similar to mass-following, only here your account does not subscribe to other profiles, but puts “like” marks. When a few likes are put on someone’s profile from a profile of your beauty salon, they’ll notice it for sure. This method of promotion increases the popularity of the salon account and, therefore, increases the number of potential customers.

With good content, mass-linking can attract from 5 to 10% of the developed pages.

"Like" on Instagram you can and even need to not only photos of unfamiliar accounts, but also those that are already your subscribers or customers. By maintaining such a friendly “communication”, you will increase loyalty to your beauty salon.

It’s important to remember the restrictions when promoting on Instagram.

When promoting a beauty salon through Instagram, be guided by the following limits:

• you can add no more than 7500 subscribers;
• no more than 1000 subscribers can be added per day;
• the number of unsubscriptions per day - no more than 1000;
• no more than 1000 likes per day;
• no more than 15 comments can be left per hour.

These numbers act as safe boundaries for most automated promotion services.

With a professional approach to promoting a beauty salon account, you will have to use different services: the first - for parsing the profiles of the target audience and "cleaning" the received database from fake pages and bots (for example, the SegmentoTarget service), the second - for mass-linking and mass follow-up on the finished database (suitable SocialKit). Most often, all such services for promoting companies on the Internet render their services for a fee, but the result justifies itself.

Use comments

Interesting comments attract the attention of not only profile owners, but also their subscribers. Therefore, commenting on the photos of your customers on a massive scale is also useful for promotion on social networks.

Do not spam comments such as “come to my page”, “look at my photos” and others calling for some action. Neutral words / phrases under other people's photos (“great!”, “It turned out cool”, “beauty!”, Etc.) work much more efficiently and more safely (less likely to get into a ban).

Instagram statistics: out of hundreds of commented profiles, only five will become your subscribers, so this beauty salon promotion tool must be used in parallel with others.

Interact with subscribers

Show maximum attention to your subscribers: put their best photos on Instagram and other social networks (of course, only with the permission of their owner). Making such reposts is a new convenient feature of Instagram.

If the name of your beauty salon is mentioned on the posts of your subscribers, you cannot pass by without a left like or comment.

Use your Instagram account with @ - your followers will appreciate it. Use @ when mentioning public people in the photo: if the publication is noteworthy, repost will do its job in promoting your beauty salon.

Do not forget about creativity

1. Apply various filters and other design methods to your photos, put several pictures into one image, convert photos in Photoshop, Diptic or Photoshake.
2. Short videos (up to 15 seconds) noticeably diversify the account of your beauty salon.
3. Be open to everyone: tell on Instagram about the achievements of your masters using their photos, about the leader.
4. Attract attention with small competitions, for example, who will come up with a more interesting name for the photo. Win the winner with a small present.

Promotion of a beauty salon on Instagram: programs for promotion

The online market today offers a large selection of various paid services for promotion on Instagram. For example, Instaplus is a tool that for a small fee can make your brand truly recognizable.

Another example is the promotion of a beauty salon through Funinsta.ru. Using this service, you can get not only general statistics on the pages you have attracted, but also on those added through Funinsta.ru. Also, using this service, you can post on a planned schedule without your active participation.

The next Instagram promotion tool that you should definitely explore and try is SocialKit.

Keep up to date with all the new products that Instagram itself offers. Test and practice more, only in this way it will become clear to you which of the tools works more effectively for your beauty salon and for your target audience.

How much does it cost to promote a beauty salon on Instagram

The budget for promotion on Instagram, as well as in Yandex.Direct and Google AdWords, does not exceed 7-10 thousand rubles. This is precisely the lower threshold from which you can begin to professionally promote a beauty salon on the Internet.

Obviously, having invested 60 thousand rubles a month in promotion, your salon will be out of competition. The only thing you should not forget about with any type of promotion is the quality of the services sold. The beauty sphere is good in that the period of interaction between the client and the beauty salon (LTV indicator) can reach several years.

For example, having invested 1 thousand rubles in the promotion on Instagram, you attracted a client who spent 45 thousand rubles in your salon during the entire service period. And with a high level of quality of the services provided, his recommendation worked, which replenished the cash desk of the institution by another 50 thousand rubles.

The understanding that your beauty salon needs to buy advertising services for a quick and good effect on Instagram comes already in the first month of work. Consider examples of promotional products for this site.

Advertise with local bloggers / stars. To do this, you can use the automated service labelup.ru, which is an exchange of profiles ready to advertise your product. For effective promotion, do not forget to filter by region, subject and cost.

Try to negotiate through direct with the local public, popular among residents of your city, about the placement of your posts.

Engage with popular bloggers in the beauty industry to build a good reputation and trust in your salon.

Already promoted on Instagram accounts are also advertising sites, often having a price list for their services.

Paid advertising from the Instagram serviceinsert posts of your beauty salon in the feed of users who are not even subscribed to your profile, in addition, it has a targeting setting. The budget for this type of promotion will be at least 3 thousand rubles per month. The effect is noticeable, since most of the subscriptions are real people who can soon become your customers.

Contests on Instagram

Contests always attract a lot of attention. The prize can be both a service and beauty products.

The rules of the competition should be simple and clear, for example, make a post in the description of which there is a name of a beauty salon.

Now you know the most effective techniques for promoting your beauty salon in the fastest growing social network.

When using any promotion tools on Instagram, do not forget to analyze the actions performed. To do this, rely on standard performance indicators that apply to all social networks: the dynamics of the number of “likes”, comments, discussions / sharing, transitions to the website of the beauty salon, lead generation. For analytics, use the Curalate and Blitzmetrics services to measure the KPI of visual content.

Promotion of a beauty salon on Instagram using the SFS method

The SFS promotion method (ShoutoutforShoutout - “I shout about you, and you about me”) is gaining more and more popularity. This is a mutual PR and photo exchange between users. Its principle is as follows.

1. Your account is the initiator who wants to increase the number of subscriptions using the SFS-event method (at this point you already have a lot of noteworthy photos and regular subscribers).
2. You post a post written in the hashtag #sfs and a comment of the following plan: “I invite you to participate in my SFS. Post one of my photos with a comment containing my @username in your post, and tag me in my photo. Then come back here and unsubscribe under this image with the word “Finish”. I’ll repost any photo from your profile. ”
3. Watch how new “Finish” appear under your post and make the promised answer. Profiles for feedback can be selected by their popularity, or you can remain polite by reposting photos of everyone.
4. Images can only be downloaded by InstaSave. You can make a collage of someone else’s photo, or you can upload solo - according to the photo from the user. Often this is prescribed in the rules of the SFS-action under the initiator’s picture.
5. According to observations, the effect of the providence of the SFS action on Instagram is greater for those pages whose design is designed in the same style, in the same color scheme or concept. It is also important to have interesting comments on each image.
6. When marking the author in the photo, do not forget to write his @username, leave a bright comment about the author and his feed. It is also worth following all the participants in the action.
7. Non-SFS users often just enjoy watching interesting collages and reading comments. The number of subscriptions is increasing for everyone. However, do not turn SFS into SpamforSpam, everything is good in moderation.
8. Once you decide to stop the promotion, simply delete the image with the call. Photos of other users can also be deleted or left in your stream, which is usually specified in the rules of the SFS campaign.

Various types of mutual promotion appear on Instagram almost every day. Follow and stay informed!

Opinion Practice

Alina Voinova, PR specialist, editor of the online magazine ldmag.ru, lifestyle blogger

Of the many proposals for cooperation, I accept far from everyone. The choice of a beauty salon with which mutually beneficial relationships are possible depends largely on my first impression of the site, on communication with a company representative. In my opinion, every beauty salon should not only be beautifully presented to the public, but also have accurate, qualified craftsmen and comply with all the requirements for individual customer safety. Personally, I agree to manipulate my hair and face only with trusted masters. I think that many girls will not refuse effective, interesting procedures that can pleasantly surprise, but any coercion or imposition in the purchase of services or cosmetics can only alienate potential customers.

Promotion on Instagram beauty salon: 7 common mistakes

One of the functions of Instagram is to prohibit access to the feed for certain categories of users, for example, for those who are not registered on the social network or are not your subscriber. Bottom line: for these user groups, to familiarize yourself with the offers of your beauty salon, you must perform actions that were not originally planned. This creates certain barriers that not everyone wants to overcome, which is simply incompatible with the idea of \u200b\u200bpromotion. Often, accounts that fall into the ban group become subscribers to competitors whose profiles have the opposite settings.

Mistake # 2. Missing or insufficient contact details

All options for interaction between a potential client and a beauty salon should be indicated in full in the profile information on Instagram: email, VK profile, Skype, WhatsApp, phones and addresses. Otherwise, promotion will be pointless.

Mistake # 3. Instagram posts too frequent

Imitating the example of successful and well-known brands, do not post on Instagram too often. Placing photos in the form of spam acts to the detriment of promotion, pushing away the target audience from your profile. When promoting on Instagram and on other sites, focus on quality, not on the amount of content. The only exception may be the announcement of a short-term promotion or competition.

Mistake number 4. Subscribers cheat

The essence of automated wrapping in social networks (Instagram, VKontakte, Odnoklassniki, etc.) is approximately the same: some of the “wound” accounts are bots that are not interested in any offers of a beauty salon. This is a feature of any inexpensive mass wrapping.

Remember that the number of likes and comments on Instagram doesn’t affect the number of likes either, although the number of people who visited your feed will go beyond the limits. Such a "promotion" is clearly striking and reduces the credibility of the company. The only thing that can really increase the number of subscriptions and affect the promotion of the company is the provision of quality services and an interesting presentation of the beauty salon on Internet sites.

Error No. 5. No response to user comments

The presence of a response is mandatory, whether it is a positive / negative opinion of the user, a question about the product, the method of acquisition or the cost of the service or product. It’s important to show that your Instagram account is not just “live”, but also that its owner takes care of interested users. Neglecting questions from potential customers, there is every chance that some of them will go over to the side of more sociable competitors.

Mistake number 6. Excessive Mass Licking and Mass Follow

To attract attention to the profile of the beauty salon and promote it on Instagram, these tools are actively used. However, the effect does not always live up to expectations: most of the involved users will not be interested in the offers of your institution. You spend a lot of time and effort on a small conversion of 20-30%. Consider more effective marketing steps: interesting contests-fights, SMO, enhanced Internet service for real clients of a beauty salon, etc.

Error No. 7. Inappropriate posting time

Watching the work of people who promote on social networks, we can conclude that many of them prefer to post in the evening, when activity in social networks reaches its highest values. However, this principle does not work on Instagram, since this social network is focused on mobile traffic, and you can use your smartphone at breakfast, in transport on the way to work, during a work break, and before going to bed. Here, activity is distributed relatively evenly over the duration of the whole day. Choosing only one part of the day for actions aimed at promoting the salon on the Internet, it will not be possible to reach the entire target audience.

After reading this article to the end, you will understand that very simple things influence customer acquisition. You don’t need to try 100 methods of promotion for yourself, mess with hashtags, spam, participate in all sorts of group rallies and marathons, rush around, trying to implement everything that comes to hand.

I will write in the format of instructions on the example of our case - beauty salon in St. Petersburg. Link @mesto_krasoty

By timing:
  1 week - preparing an account, 2 week - receiving customers
  The account is not new, but before that it brought exactly 0.

Step 1 - Strategy

It sounds blurry, in fact, everything is very specific. Take sheet A4 and spend a couple of hours to prescribe the following things:

* For convenience, I have collected what we prescribe in one document, you can download

A. Positioning.  It includes:

Desired Target Audience
  -Your unique competency
  -Pain target audience
  -Your choice.

The answers to these 4 questions will give an understanding of where to direct your actions, and what exactly should not be done.

For example, we realized that our unique competence is the quick creation of a female image (haircut + styling + make-up). And the content shows it. The account did not become a garbage dump with a million photos of different works on the background of the carpet.

B. Tone of voice  - “brand sound”. What a person represents when recalling your brand. A certain image. It cannot be clearly described in words, but it is felt on the subconscious. Created using texts. You need to develop your own unique style so that all posts sound as one. See how to register Tone of voice in the document above.

B. Product line.

To attract many customers through Instagram, you need to rethink the current approach to pricing. Many now have a price list with prices for services. What makes you think that a person who doesn’t know you will see that you like him, will go to your account and immediately take a stain, or better two? This can only happen if you attract thousands of people a day to your account.

It is necessary to break your services into separate products:
  1. A product to attract customers is something free or almost free, or a very profitable promotion (no 5% discount on instagram password). It should be both valuable and very low for you at cost. This product also needs to attract the main audience. Let them try, and then move on to the main product.

2. The main product. That on which you earn 80% of the profit. To offer the main product to the person who got up, arrived, and is already sitting in your chair much easier than directly to strangers through the phone screen. For this, we need a product under paragraph 1.

3. Profit maximizer. When a customer has bought the main product, you can already offer him anything. If you have done your job well, made contact - your client. Here you already need your main price list of 300 sheets.

We have created the following model: we have a product to attract customers - this is a haircut + styling for 500 rubles. Most of the customers come to this offer. Then they get acquainted with the master and 80% come again, because they leave their contacts and it becomes much easier for the salon to work with them. 30% are closed for staining. And a small part for manicure. This is how it works.

So, you spent only a couple of hours, but now you have a document where all the points are clearly stated. Let me remind you:

• Positioning
• Tone of voice
• Product line

This is more important than the content plan at this stage, because the content plan is needed rather to keep the audience. And if you have nothing to hold on to, then it’s much more important to understand how to attract this audience.

Step 2 - Content Creation

The next step is to create cool content. Its main task is that you do not merge with 1000 competitors who have a hodgepodge of low-quality photos of work, stock images and personal photos that are not interesting to anyone in their account.

You see, there is a difference between what was and brought 0 clients:

And what became and bringing 2-3 clients a day after only 2 weeks:

There is a strategy, there is content, now you can run traffic.
  Why is official targeted advertising? It’s very simple - she hasn’t managed to make everyone sick yet. Especially advertising in story.

It was not difficult to configure it, because it had already been completed Step 1.
  I didn’t have to think long with the creative: we recorded a short video message while driving, in which we invited the girls to the action (I wrote about it above):

The audience, too, was not polished to the ideal. There is a simple rule:

And as a result, they got:

3364.72 rubles spent in 1.5 weeks, received from them 1145 clicks. This resulted in an area of \u200b\u200b25 customers (+ repeat sales) and about 200 subscribers. (subscribers were not the target).

As you can see, there is absolutely nothing complicated to quickly attract customers to your account. It is much more difficult to build further interaction: here it is already really necessary to work.

To summarize

In order to start receiving customers even in a very competitive niche, you need to do only 3 actions:

1. Prescribe a strategy
  2. Create content
  3. Run an ad
  An important point: do these 3 actions in more than one place

It is quite another matter to make the attraction systemic and regular. For this, completely different mechanics are needed, I will write about them later. But if you do not have sales in principle and it’s painful to look at your account, do not do anything until you complete the 3 steps in this article.

How to create effective posts for Instagram - hto lead Instagram successfully. Learn to make interesting, engaging, impressive, useful, and engaging posts. They should attract the attention of users from the first seconds and stimulate the actions you need. In this article, we will consider in detail the key rules for creating effective content.

Which accounts need effective content?

• 1. Attractive quality photos. They should have high enough clarity, sharpness, detail to look good on any screen of a phone or computer. Now the trend is the naturalness of the photo, but at the same time all the pictures in the profile should harmoniously and stylishly combine with each other.
• 2. Unusual, originality, identification. This rule is difficult to describe in a few words. Its essence is that each of your publications should stand out among many others in the Instagram feed. It is important that the user already at first glance understands that this is your post, even before he has time to read anything.
• 3. The first words of fasting catch and attract. It all depends on who your target audience is. Your message should interest and attract the reader you want, so that he wants to read to the end. Therefore, it is worthwhile to figure out what your subscribers are interested in, what they want, what they are afraid of, what inspires them, what is generally close to them.
• 4. Entertaining content. It is important that at least some of the publications in your profile contain humor, admiration and pleasure - make your readers experience positive emotions, and then your profile will constantly attract attention, develop and benefit.
• 5. Each post should be an incentive to one or another action. Ask for readers' opinions, ask for advice, offer to give an assessment. Similarly, you can ask to like, save a post or write to you in Direct. The most important thing is that as a result of interacting with your content, the user first of all benefits for himself.

Total:

2018/09/30

How to wind up views on Instagram videos, the question is simple, there is even an automatic increase of views on new videos. Service sites, online wrap-up shops, are offered today, a wide variety of services. Which adapt to the needs of users. As already mentioned above, there is even an automatic subscription to video views. Already appeared services on, stories. The main thing is not to forget about what exactly you want from the markup. Just artificially increase performance, put the video in the top, or just maintain your account reputation.

Where you can wind up views on Instagram videos and automatically increase views

• Online; about 80 services, description, online consultant, separately, bonuses for replenishing the balance.

Views on videos in instu

• Technical support on the site in your account. Prices are per 100 thousand units. Any other quantity can be indicated in the online form when placing an order.

Recommendations are always alone or gain popularity on instagram

Process photos wisely

Create your own style

Communicate with the audience

Post photos all the time

Get inspired

Make your content diverse

Find what will distinguish you from the rest

2018/09/20

Cheat on ig tv video on instagram, a service that has already been implemented on cheat services. How to get more views to more actively attract attention to your account on IGTV. To begin with, it is worthwhile to attach more importance to the promotion of your account. After all, if you are actively conducting your profile, you have a live audience that follows you (subscribers). It will make up the majority of users who watch your video content on IGTV. Cheat views on the video ig tv, in turn, can increase their number. And if the winded likes on IGTV, you can see (who liked) then there are no views.

Cheat views on video ig tv

  - An online store for cheating on social networks. The largest section for instagram. A variety of services ranging from wrapping likes, subscribers, save, display and reach (statistics) to views on IGTV videos. Prices are per 100 pcs. The first package is 100 views on ig tv for 20 rubles. Further, to reduce, at a discount. More views, less cost, so all offers are created. An order is issued online, through a basket as in an online store, there is a small personal account. You can buy views on IGTV, as well as other services without registration.

• Online; about 80 services, description, online consultant, separately, bonuses for replenishing the balance, minimum personal account.

IGTV likes and views on video

• Technical support system inside your personal account, description of each service, bring a friend, list of orders, execution status. Prices are per 100 pcs. Any other quantity can be indicated in the online form when placing an order.

Top Instagram cheat service - no ig tv views yet

Cheat or promotion - the main design and content

Search engine optimization methods on instagram

1. Hashtags
2. Geo tags
3. Keywords
4. Storiz in the profile header and design
5. References

Geo tags

Keywords

Storey and design

References

2018/08/17

How much the cheat of subscribers on instagram has changed and of course the prices for them. The cost of previous years, compared to 2018, for the cheat of subscribers is enormous. A lot of things have changed from the technical side. Many services have their own databases, accounts. Plus, with the introduction of such areas as mass flowing and mass lashing. The possibilities of promoting and promoting Instagram accounts have expanded.

• The cheat stepped even further. For example, today there is an opportunity to artificially wind, with coverage, on video. Recently, we wrote about a separate area, this. And yet, more than 8 directions, from likes and saves, to views on IG TV channels. These services, we will touch on indirectly, since the main topic are subscribers on Instagram.

How much it costs to wind subscribers on instagram - prices

Cheating subscribers without and with registration

Instagram followers only

Online cheat of subscribers on instagram through the exchange

• Today you can use, polls, stickers to ask a question, story (video) video content. Connect the channel in a new format on IG TV. Combine posting in other social networks, a huge potential for promoting and promoting Instagram accounts. But, these are other areas that you can search on our blog. Regarding the cheat of subscribers, service sites are presented above. On them you can find any type of service you need for Instagram.

2018/08/16

To make a beautiful hat (cover) in a group is an opportunity for beautiful visualization of the VK community. Thus, you can not only highlight the topics of the community, but also emphasize the general style, brand, company, store or thematic community. To create a hat, you need an image and photo editor. It can be as a program, on a computer (photoshop) or any online editor.

• Downloading, images in the cover, or as it is called a hat in a group, is simple. To do this, you must have access to the settings, community. In the right menu of the group, select management.

• Step Two You are in the community settings. Right on the main page, where is the name and description. We find the active field, upload, opposite the inscription community cover. Click download!

• After clicking the download button. You will see a brief description, properties and size of the desired image. Recommendations from VKontakte, the following.

1. To place a logo or thematic image, it is proposed to make it centered. This will allow you to display it, even on mobile devices, phones, tablets.
2. Size recommendations: extension 1590 by 400 px. Formats can be, jpg, gif, png.

• After loading the image, you will see two buttons. This save and continue, as well as go back. Save the header and enjoy the community view you require.

How to make a hat in VKontakte group

What is the statistics cheat on instagram? Recently, more preference is given to statistics, analysis of reach and impressions, content to users. Instagram was no exception with the introduction of business profiles and the display of statistics. You can see both the reach and impressions of each publication, as well as general statistics. Along with this, cheat services have also introduced a tool - cheat statistics for instagram.

• The display of statistics is visible only to you and to individual services that have access to the Instagram API. Thus, such sites can show statistics, for example, to advertisers on advertising exchanges. If you participate and sell, advertising is not by yourself, but through advertising exchanges. Statistics for both general and each post are available only to business accounts. More recently, we told.

• Cheat statistics (impressions and reach) is possible, only for publication, this photo or video. Together with the wrap-up of the publication, the overall statistics of the account also increase, this can be seen in your account. Going to the main profile statistics, the top menu.

• In the description, other similar services are indicated. For example, there are not only cheat statistics, but also likes with reach and even views on videos with reach. These are services suitable only for business accounts. In a simple account, you can’t see the statistics!

Cheat statistics on instagram online without registration

This is not cheat with reach or reach views. Do not confuse, these are three different types of wrapping. Like with coverage for business profiles, as well as views with reach, and just statistics, these are separate services. Which have their own description, their prices and goals.