One of the main mistakes of employees involved in the promotion of beauty salons and spas is the lack of understanding or lack of a specific goal of Internet promotion. But even if there is one, many omit the important preparatory stage, namely the definition of the target audience.

When undertaking the promotion of a beauty salon or spa, first of all, it is necessary to determine the target audience (CA) of the institution. Often, employees do not fully understand even the target audience, not to mention the audience of the page in social networks.

Of course, the salon can provide a wide range of services, designed for an audience of various age, gender and price categories. However, as a rule, 80-90% of the profit is brought by a certain part of the audience, on which you need to bet.

Suppose that you have decided on the audience of the salon, but where to look for target audience on Instagram?

I’ll talk about the easiest ways to search.

Competitors

The easiest way to search for CA is to use the list of competitors' subscribers. If you do not know your competitors, then you can use special services and programs (for example, websta.me) to search.

Before attracting an audience from the list of subscribers of a competing company, review the page and analyze for the number of bots. The presence of “caught up” unrealistic subscribers is easy to check if you compare the number of likes and the number of subscribers - the ratio should be 1:10, that is, the number of likes should be approximately 10% of the number of subscribers.

As a rule, hashtags reflect the interests of people and characterize them. Do you promote weight loss procedures? Find those who want to lose weight. However, as practice shows, the best hashtags are crammed with commercial accounts. For example, the #want to lose weight tag is used by most companies, not ordinary people. Usually girls use not so attractive and popular tags. Instead of # wanting to lose weight, they will choose something easier - for example, # jogging.

Find some potential customers and look at the tags they use. Thus, you can create a list of necessary tags for yourself.

Geolocation

Search by geolocation works for everyone, but first of all for those who are rigidly attached to the area, which means it is ideal for beauty salons and spas.

Geolocation points on instagram are places of crowded places: shopping centers, parks, cafes, cinemas, other salons, etc. Most of these places are visited by people living nearby.

You can independently publish at any point near your salon, for example, within a radius of 5 km (for each individual salon, the radius is calculated individually during marketing research), and see who else uploads the photo in this geo-point. Thus, a good CA base can be formed.

Audience activity

Now let's talk about the importance of the activity of your audience. To promote your account, you need active subscribers, not bots or dead pages. In this case, the quantity is not equal to the quality. You won’t grow profit from bots.

Moreover, everyone knows about the existence of bots, and by the number of likes and comments it will be clear that a large number of subscribers are not live accounts. Is it worth it to risk your reputation?

After reading this article to the end, you will understand that very simple things influence customer acquisition. You don’t need to try 100 methods of promotion for yourself, mess with hashtags, spam, participate in all sorts of group rallies and marathons, rush around, trying to implement everything that comes to hand.

I will write in the format of instructions on the example of our case -beauty salon in St. Petersburg. Link @mesto_krasoty

By timing:
1 week - preparing an account, 2 week - receiving customers
The account is not new, but before that it brought exactly 0.

Step 1 - Strategy

It sounds blurry, in fact, everything is very specific. Take sheet A4 and spend a couple of hours to prescribe the following things:

* For convenience, I have collected what we prescribe in one document, you can download

A. Positioning.  It includes:

Desired Target Audience
-Your unique competency
-Pain target audience
-Your choice.

The answers to these 4 questions will give an understanding of where to direct your actions, and what exactly does not need to be done.

For example, we realized that our unique competence is the quick creation of a female image (haircut + styling + make-up). And the content shows it. The account did not become a garbage dump with a million photos of different works on the background of the carpet.

B. Tone of voice - “brand sound”. What a person represents when recalling your brand. A certain image. It cannot be clearly described in words, but it is felt on the subconscious. Created using texts. You need to develop your own unique style so that all posts sound as one. See how to register Tone of voice in the document above.

B. Product line.

To attract many customers through Instagram, you need to rethink the current approach to pricing. Many now have a price list with prices for services. What makes you think that a person who doesn’t know you will see that you like him, will go to your account and immediately take a stain, or better two? This can only happen if you attract thousands of people a day to your account.

It is necessary to break your services into separate products:
1. A product to attract customers is something free or almost free, or a very profitable promotion (no 5% discount on instagram password). It should be both valuable and very low for you at cost. This product also needs to attract the main audience. Let them try, and then move on to the main product.

2. The main product. That on which you earn 80% of the profit. To offer the main product to the person who got up, arrived, and is already sitting in your chair much easier than directly to strangers through the phone screen. For this, we need a product under paragraph 1.

3. Profit maximizer. When a customer has bought the main product, you can already offer him anything. If you have done your job well, made contact - your client. Here you already need your main price list of 300 sheets.

We have created the following model: we have a product to attract customers - this is a haircut + styling for 500 rubles. Most of the customers come to this offer. Then they get acquainted with the master and 80% come again, because they leave their contacts and it becomes much easier for the salon to work with them. 30% are closed for staining. And a small part for manicure. This is how it works.

So, you spent only a couple of hours, but now you have a document where all the points are clearly stated. Let me remind you:

• Positioning
• Tone of voice
• Product line

This is more important than the content plan at this stage, because the content plan is needed rather to keep the audience. And if you have nothing to hold on to, then it’s much more important to understand how to attract this audience.

Step 2 - Content Creation

The next step is to create cool content. Its main task is that you do not merge with 1000 competitors who have a hodgepodge of low-quality photos of work, stock images and nobody's interesting personal photos in their account.

You see, there is a difference between what was and brought 0 clients:

And what became and bringing 2-3 clients a day after only 2 weeks:

There is a strategy, there is content, now you can run traffic.
Why is official targeted advertising? It’s very simple - she hasn’t managed to make everyone sick yet. Especially advertising in story.

It was not difficult to configure it, because it had already been completedStep 1.
I didn’t have to think long with the creative: we recorded a short video message while driving, in which we invited the girls to the action (I wrote about it above):

The audience, too, was not polished to the ideal. There is a simple rule:

And as a result, they got:

3364.72 rubles spent in 1.5 weeks, received from them 1145 clicks. This resulted in an area of \u200b\u200b25 customers (+ repeat sales) and about 200 subscribers. (subscribers were not the target)

To summarize

In order to start receiving customers even in a very competitive niche, you need to do only 3 actions:

1. Prescribe a strategy
2. Create content
3. Run an ad
An important point: do these 3 actions in more than one place

It is quite another matter to make the attraction systemic and regular. For this, completely different mechanics are needed, I will write about them later. But if you do not have sales in principle and it’s painful to look at your account, do not do anything until you complete the 3 steps in this article.

Half of the most successful global brands included in the ranking Fortune global 500use instagram. Moreover, according to Trackmaven  the service provides a very high percentage of engagement, leading in terms of performance among other social networks.

Instagram is also very popular in Russia. Many are already successfully promoting their business on this platform.

What methods of promotion does Instagram offer?

There are many options for promoting on Instagram: these are affiliate programs, and paid placement on popular pages, joint participation in promotions, competition services, etc. If we talk about the main methods, then there are only 5 of them.

5 main ways to promote on Instagram

Subscriptions Likes Hashtags Comments Instagram paid advertising

Perhaps that’s how most commercial accounts go.

Subscriptions

Subscriptions or, as this technique is also called, mass follow - This is a mass subscription to real people's accounts.

Carrying out massfollowing, companies usually rely on the fact that if a person is interested in the subject matter of your account and the content that you post, that is, it is likely that he will sign mutually. Such subscribers are likely to be the real target audience of the company.

What is important to consider when mass following?

Average, massfollow conversion  makes up about 20%, and with a correctly selected target audience, all 30%.

Huskies or mass lashing - this is a method similar to the previous one, only here you do not subscribe to user accounts, but put a “like” mark under the publication. If you put several likes under the photo of one user, then the chance that you will be noticed will increase. This promotion can, at a minimum, increase the number of likes of your posts by “like” marks in response and, at the very least, get a target subscriber, i.e. potential customer.

Again, it’s important to choose the right CA and post attractive content.

Mass Liking Conversion  (meaning the number of subscriptions) is about 5-10%.

What is important to consider?

Likes are also important for maintaining “friendly” customer relationships. Many people neglect and forget to periodically like the photos of users who follow them, but in vain! This is an effective way to increase customer loyalty to your company.

Comments

Usually on comments pay attention not only to account owners, but also to their friends who see the update in their feed, so comments or mass commenting on photos of your potential customers can be very useful.

What is important to consider when commenting?

You should not write encouraging comments, for example, urging you to go to your page. This is perceived as spam not only by the user, but also by the Instagram service. Write neutral comments, emoticons on the topic or compliments: “cool photo”, “excellent account”, “beautiful”, etc.

Commenting Conversion  less than 5%, that is, by putting 100 comments, less than 5 people will subscribe to you. Therefore, it is not worth moving forward just by commenting; it is better to combine options.

Hashtag - This is a kind of tag that allows you to mark a message by topic. In its purest form, hashtags are the least effective in terms of promotion, since, in fact, you need to sit and wait until the client finds you by searching for a particular tag. Therefore, you should not rely only on hashtags. But with the help of existing popular tags, you can join various disputes and share your views on the topic under discussion, thus declaring itself. In any case, it’s worthwhile to keep track of new popular hashtags related to your business and audience.

The positive side is that hashtags are convenient to use as a kind of submenu in your account, with which it is convenient to filter entries. Those. By creating your own unique tags, you can structure the content on the page, for example, by services.

What is important to consider when affixing hashtags?

Hashtags must be used, but do it wisely. You should not write a canvas of tags, one post should contain no more than 5 tags. Choose hashtags that are popular in your business. Try to use short hashtags, since the readability of long hashtags is quite low. Also observe the correspondence of the picture and the label, if the picture shows an example of the work of a manicurist, then you should not write in tags all the procedures that you offer in the salon. Do not turn your account into garbage. For the same reason, avoid tags of the type #followforfollow or # mutual subscription. You are looking for potential customers, why do you need bots.

By the way, using hashtags you can hold contests (lotteries, sweepstakes, giveaway), but I’ll tell you more about this another time.

Paid advertising   from the Instagram service will allow your advertising to appear in the users feed, even if they are not subscribed to you. The advantage of advertising is that it is targeted, i.e. You can choose the gender, age, country, interests and hobbies of the people to whom your ad will be shown.

Of course, each individual method is not enough. Try combining promotion methods. This can be done manually or optimized using services that do this automatically.

Remember the restrictions when promoting on Instagram, breaking which you can get, the so-called ban, i.e. account lockout.

Instagram promotion restrictions

According to various sources, the numbers vary, but on average they look like this:

maximum number of subscriptions - 7500;daily number of subscriptions - 1000;daily number of unsubscriptions - 1000;marks like a day no more than 1000;

After reading this article to the end, you will understand that very simple things influence customer acquisition. You don’t need to try 100 methods of promotion for yourself, mess with hashtags, spam, participate in all sorts of group rallies and marathons, rush around, trying to implement everything that comes to hand.

I will write in the format of instructions on the example of our case - beauty salon in St. Petersburg. Link @mesto_krasoty

By timing:
  1 week - preparing an account, 2 week - receiving customers
  The account is not new, but before that it brought exactly 0.

Step 1 - Strategy

It sounds blurry, in fact, everything is very specific. Take sheet A4 and spend a couple of hours to prescribe the following things:

* For convenience, I have collected what we prescribe in one document, you can download

A. Positioning.  It includes:

Desired Target Audience
  -Your unique competency
  -Pain target audience
  -Your choice.

The answers to these 4 questions will give an understanding of where to direct your actions, and what exactly does not need to be done.

For example, we realized that our unique competence is the quick creation of a female image (haircut + styling + make-up). And the content shows it. The account did not become a garbage dump with a million photos of different works on the background of the carpet.

B. Tone of voice  - “brand sound”. What a person represents when recalling your brand. A certain image. It cannot be clearly described in words, but it is felt on the subconscious. Created using texts. You need to develop your own unique style so that all posts sound as one. See how to register Tone of voice in the document above.

B. Product line.

To attract many customers through Instagram, you need to rethink the current approach to pricing. Many now have a price list with prices for services. What makes you think that a person who doesn’t know you will see that you like him, will go to your account and immediately take a stain, or better two? This can only happen if you attract thousands of people a day to your account.

It is necessary to break your services into separate products:
  1. A product to attract customers is something free or almost free, or a very profitable promotion (no 5% discount on instagram password). It should be both valuable and very low for you at cost. This product also needs to attract the main audience. Let them try, and then move on to the main product.

2. The main product. That on which you earn 80% of the profit. To offer the main product to the person who got up, arrived, and is already sitting in your chair much easier than directly to strangers through the phone screen. For this, we need a product under paragraph 1.

3. Profit maximizer. When a customer has bought the main product, you can already offer him anything. If you have done your job well, made contact - your client. Here you already need your main price list of 300 sheets.

We have created the following model: we have a product to attract customers - this is a haircut + styling for 500 rubles. Most of the customers come to this offer. Then they get acquainted with the master and 80% come again, because they leave their contacts and it becomes much easier for the salon to work with them. 30% are closed for staining. And a small part for manicure. This is how it works.

So, you spent only a couple of hours, but now you have a document where all the points are clearly stated. Let me remind you:

• Positioning
• Tone of voice
• Product line

This is more important than the content plan at this stage, because the content plan is needed rather to keep the audience. And if you have nothing to hold on to, then it’s much more important to understand how to attract this audience.

Step 2 - Content Creation

The next step is to create cool content. Its main task is that you do not merge with 1000 competitors who have a hodgepodge of low-quality photos of work, stock images and nobody's interesting personal photos in their account.

You see, there is a difference between what was and brought 0 clients:

And what became and bringing 2-3 clients a day after only 2 weeks:

There is a strategy, there is content, now you can run traffic.
  Why is official targeted advertising? It’s very simple - she hasn’t managed to get everyone sick. Especially advertising in story.

It was not difficult to configure it, because it had already been completed Step 1.
  I didn’t have to think long with the creative: we recorded a short video message while driving, in which we invited the girls to the action (I wrote about it above):

The audience, too, was not polished to the ideal. There is a simple rule:

And as a result, they got:

3364.72 rubles spent in 1.5 weeks, received from them 1145 clicks. This resulted in an area of \u200b\u200b25 customers (+ repeat sales) and about 200 subscribers. (subscribers were not the target).

As you can see, there is absolutely nothing complicated to quickly attract customers to your account. It is much more difficult to build further interaction: here it is already really necessary to work.

To summarize

In order to start receiving customers even in a very competitive niche, you need to do only 3 actions:

1. Prescribe a strategy
  2. Create content
  3. Run an ad
  An important point: do these 3 actions in more than one place

It is quite another matter to make the attraction systemic and regular. For this, completely different mechanics are needed, I will write about them later. But if you do not have sales in principle and it’s painful to look at your account, do not do anything until you complete the 3 steps in this article.

How to create effective posts for Instagram - hto lead Instagram successfully. Learn to make interesting, engaging, impressive, useful, and engaging posts. They should attract the attention of users from the first seconds and stimulate the actions you need. In this article, we will consider in detail the key rules for creating effective content.

Which accounts need effective content?

• 1. Attractive quality photos. They should have high enough clarity, sharpness, detail to look good on any screen of a phone or computer. Now the trend is the naturalness of the photo, but at the same time all the pictures in the profile should harmoniously and stylishly combine with each other.
• 2. Unusual, originality, identification. This rule is difficult to describe in a few words. Its essence is that each of your publications should stand out among many others in the Instagram feed. It is important that the user already at first glance understands that this is your post, even before he has time to read anything.
• 3. The first words of fasting catch and attract. It all depends on who your target audience is. Your message should interest and attract the reader you want, so that he wants to read to the end. Therefore, it is worthwhile to figure out what your subscribers are interested in, what they want, what they are afraid of, what inspires them, what is generally close to them.
• 4. Entertaining content. It is important that at least some of the publications in your profile contain humor, admiration and pleasure - make your readers experience positive emotions, and then your profile will constantly attract attention, develop and benefit.
• 5. Each post should be an incentive to one or another action. Ask for readers' opinions, ask for advice, offer to give an assessment. Similarly, you can ask to like, save a post or write to you in Direct. The most important thing is that as a result of interacting with your content, the user first of all benefits for himself.

Total:

2018/09/30

How to wind up views on Instagram videos, the question is simple, there is even an automatic increase of views on new videos. Service sites, online wrap-up shops, are offered today, a wide variety of services. Which adapt to the needs of users. As already mentioned above, there is even an automatic subscription to video views. Already appeared services on, stories. The main thing is not to forget about what exactly you want from the markup. Just artificially increase performance, put the video in the top, or just maintain your account reputation.

Where you can wind up views on Instagram videos and automatically increase views

• Online; about 80 services, description, online consultant, separately, bonuses for replenishing the balance.

Views on videos in instu

• Technical support on the site in your account. Prices are per 100 thousand units. Any other quantity can be indicated in the online form when placing an order.

Recommendations are always alone or gain popularity on instagram

Process photos wisely

Create your own style

Communicate with the audience

Post photos all the time

Get inspired

Make your content diverse

Find what will distinguish you from the rest

2018/09/20

Cheat on ig tv video on instagram, a service that has already been implemented on cheat services. How to get more views to more actively attract attention to your account on IGTV. To begin with, it is worthwhile to attach more importance to the promotion of your account. After all, if you are actively conducting your profile, you have a live audience that follows you (subscribers). It will make up the majority of users who watch your video content on IGTV. Cheat views on the video ig tv, in turn, can increase their number. And if the winded likes on IGTV, you can see (who liked) then there are no views.

Cheat views on video ig tv

  - An online store for cheating on social networks. The largest section for instagram. A variety of services ranging from wrapping likes, subscribers, save, display and reach (statistics) to views on IGTV videos. Prices are per 100 pcs. The first package is 100 views on ig tv for 20 rubles. Further, to reduce, at a discount. More views, less cost, so all offers are created. An order is issued online, through a basket as in an online store, there is a small personal account. You can buy views on IGTV, as well as other services without registration.

• Online; about 80 services, description, online consultant, separately, bonuses for replenishing the balance, minimum personal account.

IGTV likes and views on video

• Technical support system inside your personal account, description of each service, bring a friend, list of orders, execution status. Prices are per 100 pcs. Any other quantity can be indicated in the online form when placing an order.

Top Instagram cheat service - no ig tv views yet

Cheat or promotion - the main design and content

Search engine optimization methods on instagram

1. Hashtags
2. Geo tags
3. Keywords
4. Storiz in the profile header and design
5. References

Geo tags

Keywords

Storey and design

References

2018/08/17

How much the cheat of subscribers on instagram has changed and of course the prices for them. The cost of previous years, compared to 2018, for the cheat of subscribers is enormous. A lot of things have changed from the technical side. Many services have their own databases, accounts. Plus, with the introduction of such areas as mass flowing and mass lashing. The possibilities of promoting and promoting Instagram accounts have expanded.

• The cheat stepped even further. For example, today there is an opportunity to artificially wind, with coverage, on video. Recently, we wrote about a separate area, this. And yet, more than 8 directions, from likes and saves, to views on IG TV channels. These services, we will touch on indirectly, since the main topic are subscribers on Instagram.

How much it costs to wind subscribers on instagram - prices

Cheating subscribers without and with registration

Instagram followers only

Online cheat of subscribers on instagram through the exchange

• Today you can use, polls, stickers to ask a question, story (video) video content. Connect the channel in a new format on IG TV. Combine posting in other social networks, a huge potential for promoting and promoting Instagram accounts. But, these are other areas that you can search on our blog. Regarding the cheat of subscribers, service sites are presented above. On them you can find any type of service you need for Instagram.

2018/08/16

To make a beautiful hat (cover) in a group is an opportunity for beautiful visualization of the VK community. Thus, you can not only highlight the topics of the community, but also emphasize the general style, brand, company, store or thematic community. To create a hat, you need an image and photo editor. It can be as a program, on a computer (photoshop) or any online editor.

• Downloading, images in the cover, or as it is called a hat in a group, is simple. To do this, you must have access to the settings, community. In the right menu of the group, select management.

• Step Two You are in the community settings. Right on the main page, where is the name and description. We find the active field, upload, opposite the inscription community cover. Click download!

• After clicking the download button. You will see a brief description, properties and size of the desired image. Recommendations from VKontakte, the following.

1. To place a logo or thematic image, it is proposed to make it centered. This will allow you to display it, even on mobile devices, phones, tablets.
2. Size recommendations: extension 1590 by 400 px. Formats can be, jpg, gif, png.

• After loading the image, you will see two buttons. This save and continue, as well as go back. Save the header and enjoy the community view you require.

How to make a hat in VKontakte group

What is the statistics cheat on instagram? Recently, more preference is given to statistics, analysis of reach and impressions, content to users. Instagram was no exception with the introduction of business profiles and the display of statistics. You can see both the reach and impressions of each publication, as well as general statistics. Along with this, cheat services have also introduced a tool - cheat statistics for instagram.

• The display of statistics is visible only to you and to individual services that have access to the Instagram API. Thus, such sites can show statistics, for example, to advertisers on advertising exchanges. If you participate and sell, advertising is not by yourself, but through advertising exchanges. Statistics for both general and each post are available only to business accounts. More recently, we told.

• Cheat statistics (impressions and reach) is possible, only for publication, this photo or video. Together with the wrap-up of the publication, the overall statistics of the account also increase, this can be seen in your account. Going to the main profile statistics, the top menu.

• In the description, other similar services are indicated. For example, there are not only cheat statistics, but also likes with reach and even views on videos with reach. These are services suitable only for business accounts. In a simple account, you can’t see the statistics!

Cheat statistics on instagram online without registration

This is not cheat with reach or reach views. Do not confuse, these are three different types of wrapping. Like with coverage for business profiles as well as views with reach, and just statistics, these are separate services. Which have their own description, their prices and goals.